• By Elena Rupp

Messe Berlin: Cooperation for the ITB Mobile Guide will be continued

w+t continues the cooperation with the ITB team of Messe Berlin. With a successful concept for the official ITB app, w+t stays abreast with the increasing success of The World’s Leading Travel Trade Show®.

The reconceptualization of the ITB Mobile Guide was very well received by exhibitors and visitors. This is demonstrated by the considerable number of bookings as well as the number of users which has doubled compared to the previous year. We are very happy to build on this success and to continue our cooperation with the ITB team of Messe Berlin!

The portable, digital reference tool has clear advantages over printed trade fair media: Exhibitors and visitors can organize their visit to the trade fair, make contact with one another directly per app and access all data and services at any time. Favorite functions, a calendar tool and interactive hall plans make planning and orientation on the venue easy. With the app, the trade fair organizer has the possibility to offer a high service quality at a low cost. Exhibitors benefit from valuable, innovative advertising options.