March 10, 2020
This year, wohlgemuth + team paid another visit to interplastica & upakovka 2020. From January 28th to 31st we spent a few exciting days in the Russian metropolis.
Like last year, we produced the official print catalogue, visitor guide and content for the online exhibitor directory for both trade fairs on behalf of Messe Düsseldorf. We were available as contact persons on site, met with the organisation teams of Messe Düsseldorf and were able to gain a great insight into this year’s trade fair programme.
We also interviewed some exhibitors from the German Pavilions at the trade fairs about their experiences with the international trade fair program and processed the feedback in social media posts for german-pavilion.com.
Interplastica 2020: It’s all about recycling
Issues such as sustainability, environmentally friendly production and resource efficiency have become increasingly important in recent years. This development was also clearly evident at interplastica 2020.
Promising recycling solutions were presented. More than 50 exhibitors presented solutions for processing and recycling. And the lectures and discussions also revolved around topics such as sustainability and resource conservation.
Exciting lectures in the innovationparc at upakovka 2020
As every year, upakovka will be held parallel to the interplastica. With the innovationparc, an area has been created where visitors can listen to lectures and discussions on the topics that are currently keeping the packaging industry on tenterhooks. In 2019, innovationparc has already been considerably enlarged due to the high demand from visitors.
At upakovka 2020, too, everything revolved around the topic of sustainability. Presentations with titles such as “From Food Loss to Circular Economy” or “Strengthening Short Food Supply Chains” show the importance of resource conservation and sustainability in the industry.
We welcome this development and are grateful for the collaboration with Messe Düsseldorf.