• By Annette Kilzer

Multilingual and Ready for Action – Our Sales Team

In the international trade fair business, nothing is as valuable as a native speaker who’s also a digital native.

Our reputation in digital business is valuable to us. At wohlgemuth + team, we’re proud of how we’ve always consistently – and with an orientation toward the future – advanced the digitalization and interlinking of all channels essential to B2B marketing with our multi-channel philosophy. But we’re also just as proud of the fact that we don’t have any robots staffing the telephones, and that no chatbots are dealing with your requests.

Good ideas, knowledge, and creativity are the basis for sustainable and convincing growth, as well as for motivated and adept team members. Our competence teams have been hand-picked and trained by us, not temp agencies.

Automated translation programs and language recognition, artificial intelligence, semantic search: all of that might one day be as important for the productivity of SMEs as the developers and providers of such programs promise. But it all pales in comparison to an engaged, competent, and charming native speaker, who in the best case is also a digital native. Our international sales team consists of such contact partners. For many years, we’ve been serving trade fairs in Russia, Turkey, India, and China for (among others) Messe Düsseldorf, i2i Events and IMAG. In 2015, we provided the catalogues and online directories for numerous trade fairs in India, and also took over the marketing for the MMI Group, including: electronica India, productronica India, LASER World of PHOTONICS INDIA, analytica Anacon India and India Lab Expo, IFAT, and Indian Ceramics 2016.

For a while now, our layout artists have been producing texts, catalogues, and visitor guides in Arabic and Chinese as routinely and adeptly as only experienced professionals of many years can. The reward: thanks to our successful marketing, in 2014 we achieved, with circa 18,000 exhibitors, 2.9 million euros in revenue.