• By Annette Kilzer

ITB 2016 Mobile Guide: App, app and away …

If comparisons like "the world in pocket format" or “the world at your fingertips” are ever justified, then certainly when it comes to the ITB Mobile Guide, the only official app to accompany the ITB, the world's leading trade fair of the global travel industry.

wohlgemuth + team is the official partner of the ITB Berlin 2014 - 2016 for the ITB Mobile Guide. Exhibitors and visitors can use the app to organise their trade fair visit and to access all data and services on the go. Saving favourites, a calendar function as well as interactive hall plans help you plan your visit and find your way around the site.

"You have to show some presence if you want to be found", emphasises w+t-managing director Jens Wohlgemuth. "For us, customer experience is the focus of our attention. The app provides trade fair organisers with a top service quality and low production costs. Exhibitors, on the other hand, benefit from first-class and innovative advertising options."

The ITB Mobile Guide is very popular with exhibitors and visitors. The number of bookings as well as user figures, which had already doubled in 2015 compared with the previous year, confirm this. Wohlgemuth: "We are seeing another significant increase in usage in 2016."

"We like to draw on the expertise of wohlgemuth + team to provide our exhibitors with the best advertising options", says David Ruetz, head of ITB Berlin, of Messe Berlin, "'Success can be planned' - that's the motto of Messe Berlin. With the official ITB Mobile Guide we offer exhibitors an effective tool with which to do this. The app is a central information medium that pools all the information and also helps people find their way around the site - it's free for all trade fair visitors and can also be used without an internet connection!"

The advantages of the ITB Mobile Guide:

  • app also works offline
  • data can be updated continuously
  • can store favourite exhibitors and programme items
  • allows you to quickly locate exhibitors in the site plan
  • appointment requests and calendar function
  • push-reminders for events

Content:

  • complete list of exhibitors including travel destinations and business directory
  • detailed and interactive site and hall plans
  • the entire event programme with up-to-date event information
  • important services and information related to travel, hotels, taxi and much more

Download at: http://www.itb-berlin.mobi/