- By Annette Kilzer
wohlgemuth + team once again responsible for trade fair media of interplastica and UPAKOVKA/UPAK ITALIA
Visitor numbers risen noticeably despite challenging times in Russia
Moscow, January 2016: Western technologies for the packaging industry and for the manufacture of plastic and rubber products continue to be very popular with Russian companies. The two trade fairs UPAKOVKA/UPAK ITALIA and interplastica, despite difficult political conditions, a drop in oil price and the continued weak rouble, recorded new successes.
From 26 to 29 January, 20,900 experts from Russia and neighbouring countries flocked to the exhibition centre in Moscow - around 1,900 more than in 2015. Overall, the 828 companies from 38 countries presented their offers at the two trade fairs.
Digitalised processing and personal cooperation based on trust
"When it comes to trade fair media marketing in particular, we were able to score points in Russia", says delighted managing director Jens Wohlgemuth.
The services of w+t included collecting media entry data via a bilingual online shop, the international sale of media products by phone and email, the composition and layout of the catalogue in Russian and English, data processing for the online exhibitor list and providing the project teams in Germany and Russia with invoice data. The two trade fairs each had their own catalogue and a joint visitor guide.
"Thank to the optimised digital processes and the personal cooperation based on trust, communication with the project teams in Düsseldorf and in Moscow was even better than in the previous years." (Wohlgemuth)
High level of marketing expertise for difficult markets
Messegesellschaft Düsseldorf and its subsidiary Messe Düsseldorf Moskau OOO organise the interplastica and UPAKOVKA/UPAK ITALIA trade fairs, the latter in cooperation with the Italian organiser CPA. On its behalf, w+t was in charge of UPAKOVKA for the third time and of the interplastica for the second time.
"w+t is a competent and reliable partner for trade fair media production and marketing at many foreign trade fairs", says Peter Schmitz, Director Official Participations, Messe Düsseldorf GmbH. "The digital agency always provides us with good solutions for complex data handling despite many different conditions. The sales team is also highly competent when it comes to marketing in difficult markets."
The next interplastica in Moscow will take place from 24 to 27 January 2017, again at the same time as the UPAKOVKA/UPAK ITALIA. For more information is available fromwww.interplastica.de, www.upakovka-upakitalia.com and from Messe Düsseldorf GmbH.