- By Elena Rupp
Messe Berlin: w+t wins the fair-media account for ILA Berlin Air Show 2016
After the successful introduction of the ILA Mobile Guide in 2012, our team will now offer the complete new media portfolio.
Coming with a new concept and a fresh new layout, we will also produce the ILA Quickfinder for ILA 2016 as a practical on-site guide and as e-paper available on the trade-fair website. With the ILA Mobile Guide app, visitors will be able to access information about the trade-fair and exhibitors via mobile devices wherever and whenever desired, even without internet access
Heike Hemmer, Project Manager of ILA at Messe Berlin, is enthusiastic about the new concept: “The main focus of the visitor information for ILA will be on digital media. The innovative ideas of w+t convinced us.” w+t has been commissioned with the design, production and sales of the fair media. “In combination with the website support, Exhibitor Zone and email marketing, we are very pleased to produce and market the visitor information media as well now”, says Managing Director Jens Wohlgemuth. “This is an important step to deepen our longstanding cooperation.” w+t has been cooperating with the ILA project team of Messe Berlin for 16 years now.