• December

      02

      2016
    • By Annette Kilzer

    2017: Continuing to be what we are – just stronger, more digital, more innovative, and more modern

    Sometimes it’s hard to concentrate on looking back upon a year when with every thought you’re already looking forward excitedly to the year ahead and its new projects, such as (for example) our modern online-community MyFair Cloud. Being ahead of the times – that was also our motivation in repositioning ourselves as a wide-ranging digital agency for trade fairs and events.

    • October

      31

      2016
    • By Annette Kilzer

    w+t obtains Follow-up Commission from IMAG for the Trade Fair Media of analytica Vietnam

    w+t has once again received the commission for trade fair media – in English and Vietnamese – from IMAG for the next edition of analytica Vietnam in 2017. „It’s always a nice sign of approval when our work is rewarded with a follow-up commission“ explains w+t Director Jens Wohlgemuth, referring to w+t’s successful involvement with trade fair media for analytica Vietnam 2015.

    Analytica Vietnam is the leading international trade fair for laboratory technology, analysis, and biotechnology in Vietnam.

    • October

      31

      2016
    • By Annette Kilzer

    CWIEME Chicago relies again upon w+t – and provides trade fair marketing concepts worth considering

    W+t once again took on the tasks of sales and creating the exhibitor directory (both print and online) for the just-finished CWIEME Chicago.

    Two measures in particular in the trade fair’s self-presentation struck us as rather interesting with regard to the current general discussion about strategic trade fair marketing: on the one hand, the use of testimonials to win exhibitors (Influencer Marketing avant la lettre), and on the other hand, a freely accessible online collection of technical presentations, seminars, and talks in the Knowledge Hub, which allows for a discussion on the part of the entire interested community: exhibitors and visitors, those present at the fair and those not.

    • July

      20

      2016
    • By Annette Kilzer

    On the Road to Success: w+t with new trade fair media for the ILA Berlin Air Show 2016

    Forward-looking and innovative, the ILA Berlin Air Show presented current high tech products, research and development projects with over a thousand exhibitors from 37 countries, the first Startup Day, and the government's Future Lab. There were also some innovations with regard to w+t's trade fair media.

    • June

      10

      2016
    • By Annette Kilzer

    Catalog and Online Exhibitor List of the „German Group“ at the CCMT 2016 (Shanghai)

    „New environment, new pattern and new action“ is the motto of this year’s machine tool trade fair CCMT in Shanghai, at which the IMAG from Munich organized the collective participation of German businesses with the mission statement „Made in Germany.“ On behalf of IMAG, wohlgemuth + team created the CCMT catalog and the online exhibitor list for the „German Group.“

    • May

      12

      2016
    • By Annette Kilzer

    ITB 2016 Mobile Guide: App, app and away …

    If comparisons like "the world in pocket format" or “the world at your fingertips” are ever justified, then certainly when it comes to the ITB Mobile Guide, the only official app to accompany the ITB, the world's leading trade fair of the global travel industry.

    • Apr

      25

      2016
    • By Annette Kilzer

    wohlgemuth + team once again responsible for trade fair media of interplastica and UPAKOVKA/UPAK ITALIA

    Messegesellschaft Düsseldorf and its subsidiary Messe Düsseldorf Moskau OOO organise the interplastica and UPAKOVKA/UPAK ITALIA trade fairs, the latter in cooperation with the Italian organiser CPA. On its behalf, w+t was in charge of UPAKOVKA for the third time and of the interplastica for the second time.

    • Feb

      25

      2016
    • By Elena Rupp

    Messe Berlin: w+t wins the fair-media account for ILA Berlin Air Show 2016

    After the successful introduction of the ILA Mobile Guide in 2012, our team will now offer the complete new media portfolio.

    • Jan

      25

      2016
    • By Annette Kilzer

    Matchmaking365, the New Trade Fair Community

    For our client Koelnmesse, we’ve consistently expanded the tried and tested Matchmaking365 Service into an active Online Business Community which extends the reliable matching of companies, people, and products.

    • Nov

      13

      2015
    • By Elena Rupp

    German Pavilion: w+t presents mobile app

    For the first time, trade fair visitors can get information about German Pavilions worldwide using a mobile device. The German Pavilion app bundles information about export-orientated German companies who take part in the official German presentations at major international trade fairs worldwide, organized by BMWI and BMEL.

    • Nov

      6

      2015
    • By Elena Rupp

    Messe Berlin: Cooperation for the ITB Mobile Guide will be continued

    w+t continues the cooperation with the ITB team of Messe Berlin. With a successful concept for the official ITB app, w+t stays abreast with the increasing success of The World’s Leading Travel Trade Show®.

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